Kyle Juszczyk Wife: How Did Kristin Juszczyk Become an NFL Fashion Designer?
Kyle Juszczyk has spent years building a reputation as one of the NFL’s most recognizable fullbacks, but his wife, Kristin Juszczyk, has developed a successful career of her own. The San Francisco 49ers star is married to a fashion designer whose custom football outfits have gone from personal game-day projects to clothing worn by some of the biggest names in entertainment and sports.
Kristin’s career took a major turn after her handmade NFL designs appeared on Taylor Swift, Brittany Mahomes and Simone Biles. What began as creative outfits she made for herself eventually led to an NFL licensing agreement and the launch of her sportswear brand, Off Season.
Kyle and Kristin met in Maryland in 2014, became engaged three years later and married in July 2019. More than a decade after their relationship began, they have become one of the NFL’s better-known couples, with Kyle succeeding on the field and Kristin increasingly building her own identity in fashion.
Who Is Kyle Juszczyk’s Wife Kristin Juszczyk?
Kristin Juszczyk is a fashion designer, entrepreneur and the wife of San Francisco 49ers fullback Kyle Juszczyk.
Long before her clothing appeared on celebrities, Kristin was a college student trying to determine what her professional life might look like.
She initially attended the University of Rhode Island before transferring to Towson University in Baltimore. She studied business and graduated in 2016.
At the time, fashion was not necessarily the obvious career path.
Kristin had obtained a real estate license in Maryland and considered becoming a realtor. Her plans changed after Kyle signed with the San Francisco 49ers in 2017 and the couple relocated to California.
Because real estate licensing requirements differ by state, moving meant Kristin would have needed to essentially restart part of the process. The change forced her to reconsider what she actually wanted to pursue professionally.
She ultimately chose fashion.
That decision turned out to be important. Rather than simply moving west because of her husband’s football career, Kristin used the relocation as an opportunity to build something of her own.
Her background in a family of entrepreneurs also helped give her confidence to experiment with business ideas.
How Kyle and Kristin Juszczyk Met
Kyle and Kristin first met in Baltimore in 2014.
Kyle was playing for the Baltimore Ravens at the time, while Kristin was finishing college at Towson University.
Their relationship soon became serious. Kristin shared an early photo of the couple publicly in January 2015 following a trip to Boston.
By May 2017, Kyle was ready to propose.
He asked Kristin to marry him during a beach proposal, and she accepted. The engagement came during an important period in both of their lives because Kyle had recently joined the 49ers, setting up their move from the East Coast to California.
Two years later, they married.
Kyle and Kristin tied the knot on July 6, 2019, in upstate New York. Members of Kyle’s football circle were among those who attended the celebration.
Their marriage has since become closely tied to two demanding careers. Kyle spends much of the year preparing for and playing NFL football, while Kristin’s fashion business has grown into something requiring long hours, travel, design work and brand development.
Despite those demands, they regularly support one another’s professional projects.
Kristin Juszczyk Started Fashion With Her Own Brand
Kristin did not become an overnight fashion success simply because Taylor Swift wore one of her jackets.
Her work began years earlier.
In 2018, she launched a clothing brand called Origin. Her idea was to offer standout pieces rather than ordinary basics that shoppers could easily find elsewhere.
The business gave Kristin early experience designing, marketing and thinking about what customers wanted from fashion.
Origin eventually became less active, but Kristin did not abandon designing.
Instead, she began paying closer attention to something that was already part of her everyday life: football.
As the wife of an NFL player, Kristin regularly attended games. She wanted outfits that felt more stylish and personal than traditional jerseys, hoodies or team T-shirts.
So she started making them herself.
Kristin experimented with transforming jerseys and other football materials into jackets, tops and coordinated outfits. She frequently modeled her own designs at 49ers games, giving her work an audience on social media.
The combination made sense. She understood football culture firsthand, but she also saw a fashion gap that conventional sports merchandise was not completely filling.
Her game-day creations gradually developed into Designs By Kristin, which later evolved into a much larger business opportunity.
Taylor Swift Helped Put Her Designs in the Spotlight
The moment that introduced Kristin Juszczyk’s work to a huge international audience arrived during the 2023-24 NFL season.
Her designs had already attracted attention before that point.
Olympic champion Simone Biles wore one of Kristin’s creations in December 2023 while supporting her husband, NFL player Jonathan Owens.
Then came a much bigger viral moment.
Kristin created custom Kansas City Chiefs puffer jackets for Taylor Swift and Brittany Mahomes. The jackets incorporated the jersey identities of Travis Kelce and Patrick Mahomes.
When Swift arrived at a Chiefs game wearing Kristin’s custom jacket in January 2024, photos and videos spread rapidly across social media.
Initially, many viewers did not know who had created it.
Kyle quickly stepped in.
He used social media to make sure people knew that his wife was responsible for the design, repeatedly crediting Kristin as attention around Swift’s jacket exploded.
Kyle later discussed just how much work Kristin was putting into her pieces, describing occasions when she would spend extremely long hours completing a single jacket.
The viral attention mattered, but the success was based on work Kristin had already been doing for years.
After Swift wore the puffer, interest in Kristin’s designs quickly moved beyond social media admiration.
Kristin Secured an NFL Licensing Deal
One of the biggest developments in Kristin Juszczyk’s fashion career was securing an official licensing agreement with the NFL.
Licensing is particularly important in sports clothing because team logos and other league-owned branding cannot simply be used commercially without authorization.
The agreement gave Kristin the ability to legally incorporate NFL intellectual property into products.
For a designer who had built her identity around reworking football-inspired clothing, it opened significant new possibilities.
The deal also showed that Kristin’s viral success was becoming a legitimate commercial business rather than remaining a collection of one-off celebrity pieces.
Her designs had reached an audience that clearly wanted alternatives to traditional fan apparel.
Kristin has spoken about seeing a gap in the market, particularly for fans looking for football clothing that felt more closely connected to contemporary fashion.
The NFL partnership allowed her to begin addressing that market on a much bigger scale.
Kristin Juszczyk Launched Off Season
Kristin took another major step in January 2025 when she launched Off Season with entrepreneur Emma Grede.
Grede is known for her involvement with major fashion businesses, including Good American.
Kristin reportedly approached the opportunity seriously, presenting Grede with examples of the clothes she had designed and explaining her idea for turning stylish sportswear into a scalable company.
The partnership eventually became Off Season.
The brand was built around a simple idea: sports loyalty does not disappear when a team is not playing.
Fans wear team colors throughout the year, and Kristin believed sportswear could be designed with that year-round identity in mind.
Off Season’s initial collection focused on unisex puffers for five NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.
The early products included puffer jackets and other outerwear inspired by Kristin’s designs that had already attracted celebrity attention.
The first collection generated strong demand, helping establish Off Season as more than just a celebrity-driven side project.
Kristin’s journey from making her own game-day clothes to launching a licensed sportswear company is one reason she has developed an identity independent of Kyle’s NFL career.
She may have initially become familiar to football fans as Kyle Juszczyk’s wife, but her work now reaches an audience of its own.
Kyle Juszczyk Has Publicly Supported His Wife’s Career
Kyle has frequently been Kristin’s most enthusiastic promoter.
That became especially obvious after Taylor Swift wore one of Kristin’s jackets.
When videos and posts circulated without identifying the designer, Kyle responded publicly to make sure Kristin received credit.
His support goes beyond social media.
Kristin has previously explained that Kyle sometimes serves as a model when she wants to see how clothing looks and fits. She also asks for his opinion during the design process.
Their careers are different, but they overlap naturally because much of Kristin’s fashion work is inspired by professional sports.
Kristin has also said Kyle’s enthusiasm for football motivated her to pursue work she genuinely cared about.
Seeing someone maintain that level of dedication to his profession pushed her to find the same sense of purpose in her own career.
The result has created an interesting balance. Kyle’s NFL career introduced Kristin to football culture, but she turned that environment into a separate fashion business.
Kristin and Kyle’s “Juice” Video Made Headlines
Kyle and Kristin found themselves in the news for a much lighter reason in September 2026.
Kyle was fined $14,926 by the NFL after a touchdown celebration against the Miami Dolphins in which he mimed drinking from an imaginary beverage.
The league classified the celebration as an offensive demonstration.
There was one problem with that interpretation from Kyle’s perspective.
His longtime nickname is “Juice,” and he maintained that the celebration was supposed to represent drinking juice rather than beer. Kyle appealed the fine.
Kristin joined the joke.
The couple posted a playful video involving fresh oranges, leaning into the idea that Kyle was simply enjoying juice. The response turned an unexpected league fine into another social media moment for the couple.
It also highlighted something followers have seen regularly in their relationship. Kyle and Kristin tend to publicly support each other without taking themselves too seriously.
Kristin Juszczyk Has Built Her Own Place in the NFL World
The story of Kyle Juszczyk’s wife has changed considerably since the couple first met in Baltimore.
Kristin was once considering a career in real estate. Moving to California forced her to reconsider those plans, and fashion eventually became the path she chose.
Years of experimentation followed.
She launched an early clothing company, developed custom game-day pieces, transformed jerseys into fashion designs and slowly built an audience.
Then Taylor Swift wore one of her jackets.
That viral moment certainly accelerated Kristin’s career, but it was not where the work began. By that stage, she had already spent years developing her style and learning what football fans wanted to wear.
An NFL licensing agreement followed, and Off Season gave Kristin a way to turn custom designs into a broader sportswear business.
Through it all, Kyle has remained one of her loudest supporters.
Their relationship began when he was a Baltimore Ravens player and she was a college student. More than a decade later, Kyle remains an established NFL veteran while Kristin has built a recognizable career within the same sports world, only from a completely different direction.
For fans searching for Kyle Juszczyk’s wife, Kristin is no longer simply the person standing beside a 49ers player on game day. She is a designer and entrepreneur who found an opportunity inside football culture and turned it into a growing fashion business.
